Dating with masks

Japanese dating service Def Anniversary is forcing singletons wear white surgical masks during speed-dating sessions pictured, daters at an event on Sunday.

Face saver: Surgical masks worn at Japan speed dating sessions | The London Post

Kei Matsumura, head of Def Anniversary, said: White surgical masks covering most of the face are common sights in Japan, where people don them to avoid catching diseases, keep out pollen and, sometimes, just to keep their faces warm. Some women also opt for a mask on days when they haven't worn makeup.


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The inventive move takes the pressure off face-to-face dating and encourages singletons to focus on each other's personalitie. Yasumasu Kishi, 28, attended a weekend speed dating event for 19 men and 18 women.

Personality first, looks second as Japan's speed-dating hopefuls don surgical masks

Chiharu Tsukahara, a year-old office worker said: I quite liked that,' she added as she prepared to leave with Kishi and two friends for another date. Dating services are booming in Japan as young people shy from tying the knot. The marriage rate has plunged by 50 percent over the last 40 years, from Young people brought up in the digital era find face-to-face encounters daunting in ultra-polite Japan, while long work hours add still another hurdle.

These make konkatsu - active 'marriage seeking activity' - often the only option. Saturday, Jan 19th 5-Day Forecast. Share this article Share. Share or comment on this article: Japanese dating firm makes singletons wear surgical masks during speed-dating e-mail 8.

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